Embracing skinimalism pinterest graphic blog post

Embracing Skinimalism

What is Skinimalism?

Of all the trending buzzwords we’ve come up with, “skinimalism” is one that many are embracing. But what is skinimalism? Coined by editors at Pinterest, it emphasizes the “less is more” philosophy when it comes to skincare products and routines. Suddenly, customers are celebrating their natural skin with all of its quirks. The trend toward simpler skincare and minimalist makeup are here.

Why Skinimalism?

There’s no doubt that before the pandemic, ten-step routines and product layering were real things. When the pandemic hit, a combination of events changed the game for those of us who were sequestered at home for a period of time. Suddenly, using a plethora of products seemed excessive. Having to wear masks translated into a reduction in the use of lipsticks and foundation. Specific skincare issues like maskne and redness became the focus of attention. And who doesn’t want to same time and money on their skincare routine? The question now is whether skinimalism is here to stay. We may not know the answer until later this year. If you’d like to embrace skinimalism, keep reading.

How To Embrace Skinimalism

For those who are looking to simplify their skincare routine, we have a few ideas;

  • Re-assess your skincare needs – There is no one-size-fits-all approach. It depends upon your current lifestyle. Are you experiencing more stress or increased irritation? Are there too many confusing steps or ingredients that you don’t know anything about? Or is your skincare routine just too expensive or too complicated? It’s important to know what you really need and what you don’t.
  • Start with the basics – We know that we need to cleanse, moisturize and protect. Once you have the basics down, a spot treatment can address any skin issues. Keeping it simple will allow you to see if your products are causing irritation or allergic reactions.
  • Use multipurpose products – this is also trending, and it makes sense if you’re looking to simplify. Multipurpose moisturizers like our All Purpose Body Balms or our All Purpose Dry Oil soften and nurture head to toe. Our 3-in-1 bar soaps contain glycerin and castor oil, and are suitable for cleansing, shaving and shampooing. Other products can include shampoo/conditioner combos, tinted moisturizers and serum foundations. You are bound to find the product combination that works for you.
  • Embrace your natural skin – when Grammy winner Alicia Keys went make-up free, it was the beginning of a move towards a more natural look and heightened self-acceptance. Today, countless people choose not to hide their freckles, moles, wrinkles or gray hair. Cosmetics have also become lighter and more natural-looking. As a result, the emphasis is more on targeted skincare products that enhance and protect. If you need to, consult with a dermatologist in order to get troublesome skin conditions under control. They can also suggest products to use, particularly if you have infections or very sensitive skin.

Whether you choose to embrace skinimalism or not, it’s a trend that may have a long future as consumers move towards more natural looks.

To Prime or Not to Prime Pinterest graphic

To Prime or Not to Prime?

What is a primer?

A primer is a cream or lotion that is applied under makeup to help prepare it for makeup and/or to smooth out the skin. Primers are often water-based or silicone-based, and are usually fragrance-free. They can help makeup last, but many also improve the skin’s hydration, texture and more. Some even include sun protection.

There are primers for the face, eyelids and lips, and they are everywhere. The big question is whether or not you should use a primer on a regular basis.

When Should I Use a Primer?

No doubt, many consumers swear by primers for their ability to smooth out the skin, hydrate, reflect, and protect skin before applying makeup. Ingredients like dimethicone are designed to sit on the uppermost layer of skin and make applying makeup easier. Some people experience an allergic reaction, however. If you have sensitive skin, there are water-based primers. Primers with antioxidants like Vitamins A and C, green tea extract, and other ingredients can help banish things like redness and hyperpigmentation, improving skin over time. Others choose to use a primer by itself, for its skin-improving benefits. Our Age-Defying Vitamin C Face Creme uses an alternative to silicones and Ascorbic acid, which can be irritating at high doses. It is also loaded with antioxidant rich botanical extracts like green tea, rose and geranium, and Niacinamide.

When Should I Not Use a Primer?

With so many formulations on the market, it’s easier than ever to find a primer formulation that your skin will like. However, if you have skin conditions like cystic acne or are extremely sensitive to ingredients, you should not use a primer without reading the label carefully. Make sure you understand which ingredients are in a formula and what they do. The same would apply to any product, of course.

Another reason to avoid primer might be that your current regimen contains sufficient skin-nurturing ingredients so as to render a primer redundant. For example, many BB, CC creams and regular foundations contain the same ingredients. If so, then why pay more for ingredients that you’re already using?

In conclusion, the decision to prime or not to prime is entirely dependent on your skin’s needs, your lifestyle and your personal preferences. Primers may serve an important purpose. If so, they deserve a place in your cosmetics arsenal.

Acids and Skincare Blog Post

Acids and Skincare

A variety of acids are commonly used as part of a customer’s skincare routine. Science has demonstrated that alpha and beta-hydroxy acids, for example, confer a number of benefits to the skin when used regularly and appropriately. Here, I will dive into what makes these acids so beneficial and why it’s important to tailor products containing acids to your skin’s particular needs.

What Are Alpha and Beta Hydroxy Acids?

Alpha Hydroxy acids are water-soluble compounds that have two functioning groups separated by one carbon atom. They can be either naturally occurring or synthetic; they are very popular in skincare products. Well-known examples include citric, lactic, mandelic and glycolic acid. Citric and mandelic acid are known as fruit acids. There are many other fruit acids that have been used (tartaric, benzoic, etc.)

Alpha Hydroxy acids primarily work by loosening the “glue” that holds cells together, which enhances exfoliation. They can also help thicken underlying layers of skin, which promotes smoothness. Some are more penetrating than others, impacting their effectiveness. For example, glycolic acid molecules are very small; its enhanced penetrating ability means that it is highly effective at exfoliating and hydrating. However, susceptible individuals my have a reaction to it.

They are also found at varying concentrations of anywhere from 2-15% or more. The best products will tell you what concentrations they are using. They are used in over-the-counter and commercial peels, which can also cause irritation. If in doubt about the strength of a product, always consult with a dermatologist, especially if you have sensitive or problem skin. In addition, AHAs like citric acid can be unstable when exposed to the air, so which type is used and how the product is formulated is key to its effectiveness.

Beta Hydroxy Acids are oil-soluble organic compounds with two functional groups separated by two carbon atoms. The most well-known is salicylic acid, derived from white willow bark. These acids penetrate well and are more suited to individuals with problem skin due to their anti-inflammatory properties. They can also be found in varying concentrations, so always check labels before using.

Both Alpha Hydroxy and Beta Hydroxy acids can increase the skin’s sensitivity to light, so it’s always a good idea to use a sunscreen during the day or to apply them only at night. And always discontinue use if redness, itching and other forms of irritation develop, as you may need to adjust the concentration or you may be developing an allergic reaction to an ingredient.

These organic acids can be very effective skincare tools, providing many benefits that maintain healthy skin and enhance appearance. What you use is dependent on your skincare goals and your skin type. Feel free to experiment with different products and formulations, or consult a dermatologist for a custom-tailored regimen that will leave your skin healthy and glowing.

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