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Embracing skinimalism pinterest graphic blog post

Embracing Skinimalism

What is Skinimalism?

Of all the trending buzzwords we’ve come up with, “skinimalism” is one that many are embracing. But what is skinimalism? Coined by editors at Pinterest, it emphasizes the “less is more” philosophy when it comes to skincare products and routines. Suddenly, customers are celebrating their natural skin with all of its quirks. The trend toward simpler skincare and minimalist makeup are here.

Why Skinimalism?

There’s no doubt that before the pandemic, ten-step routines and product layering were real things. When the pandemic hit, a combination of events changed the game for those of us who were sequestered at home for a period of time. Suddenly, using a plethora of products seemed excessive. Having to wear masks translated into a reduction in the use of lipsticks and foundation. Specific skincare issues like maskne and redness became the focus of attention. And who doesn’t want to same time and money on their skincare routine? The question now is whether skinimalism is here to stay. We may not know the answer until later this year. If you’d like to embrace skinimalism, keep reading.

How To Embrace Skinimalism

For those who are looking to simplify their skincare routine, we have a few ideas;

  • Re-assess your skincare needs – There is no one-size-fits-all approach. It depends upon your current lifestyle. Are you experiencing more stress or increased irritation? Are there too many confusing steps or ingredients that you don’t know anything about? Or is your skincare routine just too expensive or too complicated? It’s important to know what you really need and what you don’t.
  • Start with the basics – We know that we need to cleanse, moisturize and protect. Once you have the basics down, a spot treatment can address any skin issues. Keeping it simple will allow you to see if your products are causing irritation or allergic reactions.
  • Use multipurpose products – this is also trending, and it makes sense if you’re looking to simplify. Multipurpose moisturizers like our All Purpose Body Balms or our All Purpose Dry Oil soften and nurture head to toe. Our 3-in-1 bar soaps contain glycerin and castor oil, and are suitable for cleansing, shaving and shampooing. Other products can include shampoo/conditioner combos, tinted moisturizers and serum foundations. You are bound to find the product combination that works for you.
  • Embrace your natural skin – when Grammy winner Alicia Keys went make-up free, it was the beginning of a move towards a more natural look and heightened self-acceptance. Today, countless people choose not to hide their freckles, moles, wrinkles or gray hair. Cosmetics have also become lighter and more natural-looking. As a result, the emphasis is more on targeted skincare products that enhance and protect. If you need to, consult with a dermatologist in order to get troublesome skin conditions under control. They can also suggest products to use, particularly if you have infections or very sensitive skin.

Whether you choose to embrace skinimalism or not, it’s a trend that may have a long future as consumers move towards more natural looks.

Summer skincare tips Pinterest

Summer Skincare Tips

The hot, dry Summer months bring challenges when it comes to skin maintenance. Whether it’s skin problems or the need for protection, here are a few of our best Summer skincare tips.

Use Sunscreen

A sunscreen with SPF 30 or higher is our best line of defense. A good sunscreen protects against both UVA and UVB radiation and attendant skin damage. UV radiation exposure, like smoking, is a primary cause of premature skin aging. And let’s not forget the risk of skin cancer. Some estimates are that 1 in 5 Americans will develop one of the three forms of the skin cancer by the age of 70. So the best protection against these concerns is regular use of a good sunscreen. We wrote a previous article about Summer sun, Vitamin D and sunscreen that discussed the benefits of barrier sunscreens. We also feel that tanning beds, which carry the same risks as sunlight, should be used with caution.

Add A Toner Or Mister To Your Routine

If you don’t normally use a toner or a skin mister as part of your skincare regimen, you might want to try them now. Increased heat and humidity may contribute to increased sweat and sebum production, resulting in skin eruptions. A toner can help by soothing and refreshing skin, removing traces of cleanser, balancing pH, and helping remove excess oil. Those with oily or combination skin seem to benefit most from a using a toner. There are different formulas, however, that work with all skin types.

A skin mister is often used after a toner or even over makeup to help lock moisture (with ingredients like squalane and shea butter), to mattify (with ingredients like silica) or to prevent breakouts. The important thing to look for are ingredients that match your needs; plain water may be refreshing, but it can ultimately leave skin feeling dryer with repeated use.

Cleanse Gently And Often

It goes without saying that summer heat and humidity necessitate more frequent cleansing and bathing. So you may want to switch to a cleanser that does the job without stripping the skin. Products like micellar water, cleansing balms and oil cleansers (like our 2-in-1 Facial Cleanser and Makeup Remover) cleanse and nourish skin with natural humectants, oils and antioxidants. And if you’re shampooing often, be sure to use a sulfate-free shampoo and nourishing scalp oil to prevent over-drying. Ingredients like charcoal, kaolin clay, and essential oils like rosemary, tea tree and peppermint can refresh, rejuvenate and strengthen scalp and hair.

Don’t Forget to Moisturize

You might think that with all of the excess moisture in the air, you don’t need to moisturize. But it’s not necessarily true. Too much perspiration combined with low humidity can leave skin feeling dry and dehydrated. So choose a lighter formula that protects skin against environmental stressors and enhances and locks in moisture. (Try our Age-Defying Vitamin C Face Creme with Niacinamide, for example.)

By the same token, body moisturizers can soothe sunburned skin, clear pores with ingredients like salicylic acid and AHAs, and retain moisture with ceramides and hyaluronic acid.

Hydrate, Hydrate, Hydrate

Maintaining proper hydration can go a long way towards keeping your body’s largest organ – and the entire body – functioning properly. Increased perspiration puts us at higher risk for becoming dehydrated, especially as we age. In addition to drinking water, foods with high water content like cucumber, watermelon, luttuce and oranges can add lots of hydration. Proper hydration also helps the skin rid itself of toxins. You’ll know that you’re properly hydrated if your urine is straw-colored.

We hope that these summer skincare tips will see you through the season with happy, healthy and stress-free skin.

squalene vs squalane Pinterest

Squalene vs Squalane and Skin Care Products

Why Use Squalane in Skincare Products?

Of all the latest buzzy ingredients used in skincare products today, squalane has received a lot of attention. Squalane is a 100% saturated fat that has been used in skincare products for some time. Because it is hydrogenated, it is very stable (not prone to rancidity). Because of its light consistency and non-comedogenic nature, it is suitable for all skin types. It’s great for reducing dryness and fine lines, making it a great skincare ingredient.

The History of Squalene

Squalene is a polyunsaturated hydrocarbon that occurs naturally in plants and animals, including the human body, and is the precursor to steroids, including cholesterol. About 12% of squalene originates from our sebum (along with triglycerides and wax esters), which explains how it helps with skin lubrication and protection. Our production of squalene decreases as we age.

Originally, squalene was harvested from shark livers for use in vaccine production as far back as the 1990s. When conservationists raised concerns about this, plant sources were found (amaranth, wheat germ, olives). The problem with squalene is that it is very unstable and it oxidizes quickly. By hydrogenating it, however, it becomes the more stable squalane that is commonly used today. It does not cause negative reactions in most individuals as well.

Why not try using products with this ingredient today? For example, our Face Creme’s list of 21 skin-nurturing ingredients includes olive oil squalane.

Valentines Day gifts blog post

Valentines Day Gifts That You May Not Have Thought Of

Ah, Valentines Day. Also known as the Feast of Saint Valentine, it originated back in AD 496 to honor Saint Valentine of Rome. Today, it’s a holiday marked by expressions of love – mainly with sentimental cards, hearts, flowers and candy. But there’s no law that says that we must stick to the tried-and-true. In fact, your significant others might be pleasantly surprised when they receive an unusual or more personal gift that they would never get for themselves. In that way, it’s a little like Christmas, only in February.

What makes the perfect gift?

They may not tell you, but most people love to receive gifts that speak to their own passions and personalities. So while many people love flowers and candy, it’s not universal. And others might be allergic to chocolate (perish forbid!) It may require a little more thought to find the perfect gift, but the look on their faces will be well worth it.

Below we’ve selected an assortment of Valentines Day gifts that might surprise and delight the people on your gift list. We leave it to you to choose the one that most closely matches the interests of the recipients.

Valentines Day gifts you may not have thought of

  1. Craft Kit – if your loved one enjoys working with his/her hands, why not surprise him/her with one of these? There are many to choose from; Business Insider has a list of knitting kits that we really like. And for crocheters, JoAnn store crochet kits are adorable and reasonably priced. The same goes for painters, seamstresses and embroiderers. The list of hobbies is endless, of course. But you get the idea.
  2. For the plant lover, houseplants last longer than flowers. There are many websites that will lovingly ship them throughout the U.S. For example, how about a mini olive tree? Or for the gardener, you can send seed kits in anticipation of Spring planting. Websites like the Hudson Valley Seed Company has a vast assortment or organic seeds and gift sets, but there are many purveyors out there, as well as plant stores that carry seeds and supplies.
  3. For the foodie, the variety is almost endless. But for something different, why not gift a selection of truffle hot sauces? Or a gift set of olive oils and balsamic vinegars? For the guys, there’s bourbon barrel-aged maple syrup. Anyway, you get the idea.
  4. For the techie on your list, there are cool charging stations, a smartphone-controlled paper airplane, or an electric outlet with a built-in timer.
  5. For the athlete, there’s a stainless steel drinking bottle, a wood massage roller, or experiencing a new hiking trail together.
  6. For the tea drinker, there’s an Organic Tea Sampler from David’s Tea; for the coffee drinker, there’s Grounds for Change’s coffee sampler. They also have chocolate, if you want to add that, too.
  7. For overall great gifts that are made in the USA, we love websites like Uncommon Goods, Doorstep Market, and of course WEBA Natural Products. We offer a variety of customizable gift boxes suitable for any occasion. All items are hand-crafted, vegan, palm oil free and sustainably packaged.

So why not treat yourself or someone you love to something a little different this Valentine’s Day? You just might start a new trend.