About Us

Lydia relaxes at home with her dog Millie

About WEBA Natural Products

Founder Lydia Diaz had always suffered from dry, sensitive skin and hair. Through the years, she developed an extreme sensitivity to the synthetic chemicals found in every product that she used. From perfumes and lotions to cleaning products and food, she could no longer tolerate them. She would often develop headaches and watery eyes without understanding why she felt so miserable. Her research revealed that there is a condition called ideopathic environmental intolerance, and that as many as 40% of the population might suffer some of its symptoms. She began to speculate that perhaps others were as sensitive as she was, and that they would benefit from using naturally derived products. So she embarked on a quest to learn all that she should about herbal remedies, plant-based treatments, and ancient practices. She also wanted products that were not tested on animals or harmful to the environment.

Taking a cue from her Italian and Spanish ancestors who used oil-based products on their skin, Lydia began formulating products in her kitchen and sharing them with her husband, Marvin, her family and friends. A Social Worker by training, her desire to help others translated well into the beauty space, where she hoped to educate consumers about potentially harmful ingredients.

In the meantime, she continued to formulate new products that customers could use to replace the ones that contained heavy perfumes, dyes, alcohols, and other ingredients that might cause irritation.

Lydia also decided to avoid using palm oil, a controversial product that has been shown to be responsible for mass deforestation and habitat loss for the orangutan, particularly in Malaysia. Ethically sourced, naturally derived ingredients cost more, but many consumers feel that they are worth paying a little more for.

Most importantly, Lydia strives for a zero-waste manufacturing process where everything is reused, repurposed, and/or recyclable, from leftover soap to the packaging used for her products. Paper goods must be tree-free or made from recycled fibers. The environmental impact of the business is very important to Lydia and Marvin.

After Lydia began cold-calling stores, her products ended up in over 30 locations, and people bought them! It was a revelation for this Latina from New York City who had always wanted to create something both beautiful and practical that would address her sensitivities. But she wanted to do more, so she began donating bar soaps to a local food pantry. Unfortunately, food stamps do not cover personal care products, which always bothered Lydia. After all, don’t people need to be clean?

WEBA Natural Products will continue to donate to worthy causes – whether it’s gift baskets for fundraisers or free products at homeless shelters. She was inspired by Anita Roddick of The Body Shop fame, and saw how a company could make a living while making a difference. Staying true to her values is what’s most important to her, and she hopes to create a culture among her staff that reflects that.