About Us

Lydia relaxes at home with her dog Millie

About WEBA Natural Products

When WEBA Natural Products Founder, Lydia Diaz, lost her job, she saw her chance to fulfill a dream – to own her own business and make a difference in the community and beyond. But, she asked herself, what should I focus on?

A therapist by training, Lydia had worked in many different settings, from hospitals to schools, always helping those in need. She also enjoyed playing the piano, writing, knitting, and reading. An avid animal and nature lover, she enjoyed the Hudson valley’s beauty and the many trails that afforded her a welcome change from fast-paced New York City where she grew up.

Lydia also suffered from dry, sensitive skin and hair. Through the years, she developed an extreme sensitivity to the synthetic chemicals found in every product that she used. From perfumes and lotions to cleaning products and food, she could no longer tolerate them. She would often develop headaches and watery eyes without understanding why she felt so miserable. She began to speculate that perhaps others were as sensitive as she was, and that they would benefit from having locally made, naturally derived products. So she embarked on a quest to learn all that she should about herbal remedies, plant-based treatments, and ancient practices.

Taking a cue from her Italian and Spanish ancestors who used oil-based products on their skin, Lydia began formulating products in her kitchen and sharing them with her husband, Marvin, her family and friends. But she wondered if enough people would love using fresh, natural skincare products enough to pay well for them. After all, the reason why commercial products contain synthetic, sometimes harmful, additives is because they are cheap. Ethically sourced, all natural ingredients and pure essential oils cost more, but many feel that they are worth paying a little more for. She decided to avoid using palm oil, a controversial product that has been shown to be responsible for mass deforestation and habitat loss for the orangutan.

Most importantly, Lydia strived for a zero-waste manufacturing process where everything would be reused and/or recyclable, from leftover soap to the packaging used for her products. Even the tubs that her raw materials came in were repurposed. Paper goods had to be tree-free or made from recycled fibers. The environmental impact is very important for this founder.

So in 2013, she loaded her cart and began cold-calling stores. Her products ended up in over 30 stores within a year, and people bought them! It was a revelation for this Bronx girl who had always wanted to create something both beautiful and practical that would address her sensitivities. But she wanted to do more, so she began donating bar soaps to a local food pantry in Kingston. Unfortunately, food stamps do not cover personal care products, which always bothered Lydia. After all, don’t people need to be clean?
WEBA Natural Products will continue to donate to worthy causes – whether it’s gift baskets for auction or free products at homeless shelters. Staying true to her values what’s most important to her, and she hopes to create a culture among her staff that reflects that. She firmly believes that one can do good and make money at the same time.

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