ABOUT WEBA NATURAL PRODUCTS
Founder & President Lydia Diaz has suffered from dry, sensitive skin and hair for over 10 years. Through the years, she had developed an extreme sensitivity to perfumes and other synthetic chemicals found in every product in her home. So she had to throw everything out and start over, learning to read labels and seeking to incorporate gentler, more natural products into her daily routine.
Her research revealed that there is a condition called ideopathic environmental intolerance, and that as many as 40% of the population might be suffering from this ailment. She began to speculate that perhaps others might benefit from using naturally derived products. She embarked on a quest to learn all that she could about herbal remedies, plant-based treatments and ancient practices. She also wanted products that were not tested on animals or harmful to the environment.
Taking a cue from her Italian and Spanish ancestors who used oil-based products on their skin, Lydia began formulating products in her kitchen and shared them with her husband, Marvin, her family and friends. A Social Worker by training, her desire to help others translated well into the beauty space, where she hoped to educate consumers about the importance of reading labels and researching ingredients.
Lydia continues to educate herself about ingredients like aromatic compounds, dyes, alcohols and other ingredients that might cause irritation. Lydia also decided to avoid using palm oil, a controversial product that has been responsible for mass deforestation and habitat loss for many indigenous species. One threatened species is the orangutan in Malaysia. Ethically sourced, naturally derived ingredients cost more, but many consumers feel that they are worth paying a little more for.